From BABY-G, the casual watch for active women, comes a new CHUMS collaboration model that is decorated by fun design and pop colors.
The base model BGA-260 is designed to fit outdoor activities perfectly. Subtle black base color is highlighted by CHUMS rainbow-colored letters around the bezel. CHUMS logo is placed on the dial and band ring, while the brand mascot Booby Bird is imprinted on the band and engraved into the back cover. Even the packaging is specially designed to resemble the Booby Sleeping Bag. This new special BABY-G collaboration is just the thing for summer camp and leisure carry.
CHUMS started as an outdoor brand back in 1983 when the founder, who was also a river rafting guide in Utah, got the idea of making an original eyewear retainer to keep his sunglasses from falling into the river. Since then CHUMS product range keeps expanding not only in eyewear retainers, but also including camping gears, apparel and bags & accessories. All products are created under the same simple concept: Fun, Quality and Friendly. CHUMS continues to develop new products that will amaze you in daily life.