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In celebration of G-SHOCK's 40th anniversary, the brand releases “G-SHOCK: 40 Years Of Absolute Toughness,” a captivating chronicle of the pioneering watch’s evolution, impact, and influence on global culture in the form of a photographic album. Written by renowned watch connoisseur and aBlogtoWatch founder, Ariel Adams, and published by Rizzoli, this visually stunning hardcover celebrates the story of G-SHOCK, a truly unique timepiece brand whose pioneering innovation, function, and versatile design has made it not only a force to be reckoned with in the watch industry but also worn by devoted fans across the globe, as well as by cultural icons in the worlds of fashion, music, art, sports and pop culture for the past 40 years.

Born from the visionary mind of young engineer Kikuo Ibe, G-SHOCK emerged at a time when traditional watches were perceived as delicate instruments. Ibe's audacious dream of crafting a timepiece that could withstand any challenge laid the foundation for Project Team Tough in 1981. After two years of relentless dedication and more than 200 prototypes, the shock-resistant G-SHOCK watch was born, redefining the very essence of durability.

Chapters include a history of the technological innovation, behind-the-scenes imagery from the brand’s R&D facilities in Japan, and advertisements and collaborations with sports figures, fashion designers, musicians, and artists including pro-surfer Kanoa Igarashi, musician Kid Cudi, designers Takashi Murakami and Nigo, as well as fashion brands like BAPE, Kith, Stüssy, Maison Margiela, and Supreme.

Embodying the spirit of “Absolute Toughness,” G-SHOCK’s visceral connection to its collaborators and collectors make this book a must-have for watch enthusiast and design aficionados. With a commitment to adaptability, G-SHOCK embraces evolving technologies further solidifying its position as a trailblazer in the watch industry.

“This book serves as a time capsule for G-SHOCK,” says Tadashi Shibuya, Vice President of the Timepiece division at Casio America Inc. “It commemorates and
protects the last 40 years within its pages, and we are thankful to Ariel for collecting these special moments for us.”


*Returns will only be accepted if product is in new unopened condition, including original shrink wrap.


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If for any reason you change your mind or are not satisfied with your purchase, please return your purchase to Casio within 28 days of purchase. Please note that with the exception of faulty products, we cannot accept the return of items, which have been opened or used. This does not affect your statutory rights.

The below process should be followed:

 1 - Complete the short form that accompanies your product. Please ensure that you complete all of the sections, as this will guarantee the timely processing of your return/exchange.

 2 - Place your item in the original packaging along with the form. Please ensure that the product is pristine with all original manuals and tags.

 3 - Send the box to us using a recorded/signed & trackable service to the address below. Please note, we cannot be held responsible for a package that has not been received by us.

 4 - Return Address

Yusen Logistics Co Ltd
Casio Returns - Bay 32
Bradbourne Drive
Milton Keynes

Tel: +44 (0) 208 450 9131
Email: returns@casio.co.uk

 5 - Retain your tracking details, until you receive notification from Casio that your returned product has been safely received. Once received and processed, it may take up to 5-7 business days for your refund to be displayed on your payment card statement.