Established in 1983
In 1983 the first G-SHOCK was born. The brainchild of Casio engineer Kikuo Ibe, this new timepiece shattered the reputation of a watch as a fragile piece of jewellery and fused function with design to create the uniqueness that is G-SHOCK.
Creating the impossible
Heartbroken by a broken pocket watch given to him by his father, Mr. Ibe set about creating ‘the unbreakable watch based upon a triple 10 philosophy. It should be water resistant to 10bar, have a minimum 10 year battery life and most importantly, survive a minimum 10 metre drop.
Never give up
Ibe’s NEVER GIVE UP attitude towards his aim remains at the very core of G-SHOCK, and is the driving philosophy of the brand. Pushing forward with leading innovation and forward-thinking technological advancement, today G-SHOCK timepieces are equipped with solar power, GPS and Bluetooth technologies and Radio Control to name just a few.