History

Born from a dream

Born from a dream of "creating a watch that never breaks." It was over 30 years ago, a CASIO engineer won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.

  1. Established in 1983
    Established in 1983

    Established in 1983

    In 1983 the first G-SHOCK was born. The brainchild of Casio engineer Kikuo Ibe, this new timepiece shattered the reputation of a watch as a fragile piece of jewellery and fused function with design to create the uniqueness that is G-SHOCK.

  2. Creating the impossible
    Creating the impossible

    Creating the impossible

    Heartbroken by a broken pocket watch given to him by his father, Mr. Ibe set about creating ‘the unbreakable watch based upon a triple 10 philosophy. It should be water resistant to 10bar, have a minimum 10 year battery life and most importantly, survive a minimum 10 metre drop.

  3. Never give up
    Never give up

    Never give up

    Ibe’s NEVER GIVE UP attitude towards his aim remains at the very core of G-SHOCK, and is the driving philosophy of the brand. Pushing forward with leading innovation and forward-thinking technological advancement, today G-SHOCK timepieces are equipped with solar power, GPS and Bluetooth technologies and Radio Control to name just a few.