History

BORN FROM A DREAM

Born from a dream of "creating a watch that never breaks." It was over 30 years ago, a CASIO engineer won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.

ESTABLISHED IN 1983

In 1983 the first G-SHOCK was born. The brainchild of Casio engineer Kikuo Ibe, this new timepiece shattered the reputation of a watch as a fragile piece of jewellery and fused function with design to create the uniqueness that is G-SHOCK.

CREATING THE IMPOSSIBLE

Heartbroken by a broken pocket watch given to him by his father, Mr. Ibe set about creating ‘the unbreakable watch based upon a triple 10 philosophy. It should be water resistant to 10bar, have a minimum 10 year battery life and most importantly, survive a minimum 10 metre drop.

NEVER GIVE UP

In 1983 the first G-SHOCK was born. The brainchild of Casio engineer Kikuo Ibe, this new timepiece shattered the reputation of a watch as a fragile piece of jewellery and fused function with design to create the uniqueness that is G-SHOCK.