G-SHOCK’S NEW STANDARD – THE GA-2100
The first digital G-SHOCK DW-5000 was realised in 1983 and was born from the quest to create the toughest digital watch imaginable, and one which was lightweight and efficient. Then, in 1989, G-SHOCK’s first analogue design followed in the form of the AW-500.
In 2019, G-SHOCK set out to create the ultimate in toughness and clean aesthetics, whilst combining both analogue and digital functionality – The GA-2100 was born. It represents the quest for a new standard of G-SHOCK, whilst still retaining the iconic elements of icons past in the DW-5000 and AW-500.