WORK HARD TO PUSH LIMITS
AND NEVER GIVE UP
M.C. Overalls is a British workwear brand dating back to 1908 with a rich & enduring history. The brand produce classic, hard-wearing, every day, gender-neutral staples and were re-stablished in 2016, staying true to its roots of endeavor, perseverance and creating durable products.
On the collaboration, they said “M.C.Overalls are honoured to partner with iconic watch brand G-SHOCK. Together, we have designed a piece that takes inspiration from the soul of the G-SHOCK brand along with our own heritage and brand DNA. Each aspect of the design is born out of our workwear roots, colour palette and spiritual home of Soho to bring a vibrancy & energy to this collaboration. We worked Hard”
Watch the film below to find out more.