A REVOLUTIONARY IDEA
In 1981, Kikuo Ibe, an engineer at CASIO's R&D in Tokyo, dropped the watch that had been given to him by his father, shattering it into pieces. From this, he embarked on a mission to create a truly indestructible watch.
In 1981, Mr. Ibe set up "Project Team Tough" in order to work on and carry out his goal. In 1983, after two years of rigorous testing and the creation of over 200 prototype watches, he achieved his goal of creating the unbreakable watch and G-SHOCK was born.
This story reflects the ethos of the G-SHOCK brand and its ‘Never Give Up’ spirit.